Table of Content                                                                                                                                                                                                                                                                         Page                 Executive Summary         1         Chapter 1         1.1         Introduction         2                 1. 2         corporation Background         3                         1.2.1         Vision, representation & Core Value         4                         1.2.2         Intercity Passengers serve department         5                         1.2.3         through and through Services in Hong Kong         6                 1.3         discombobulate Objectives         7         Chapter 2         Problem set         8         Chapter 3         Research & Methodology                         3.1         indigenous Data         9                         3.1.1   !       Survey         9                         3.1.2         Observations         9                         3.1.3         interior(a) Interview         10                 3.2         Secondary Data         10         Chapter 4         Result of digest                         4.1         Customer Profile         11~16                 4.2         Industry abridgment                 17~23                 4.
3         Company Analysis                 24~31                 4.4         Competitors Analysis                 32~36         Chapter 5         Recommendation                         37~42         Chapter 6         closing curtain                         43         Executive Summary In operation since 1949, the with Train from Hong Kong to Guangzhou has a long history. In 1997 the Ktt was launched and soon find a new benchmark for through-train services. In spite of the globular economical downturn and keen competition in the cross-b ba seball club rider conveyancing market, passenger tri! ps increased to 5,820 per day -- a 9% airlift over the previous year. This growth indicates that there is meaning(a) potency in this market. However, certain problems must be turn to onward this potential can be fully realized. An analysis of twain the industry and company has revealed problems that may be keep growth. whiz of the key problems is a misconception that the Through Train routes atomic number 18 operated by China Travel Services (CTS), rather than by the KCR. In turn, this gives rise... If you want to get a full essay, order it on our website:
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