In writing a narrative essay Essay

Include sensory and emotional details, so the reader will experience the story, not just read about it Have the story support the point you are making, and make reference to that point in the first sentence. Write in the first or third person Descriptive Descriptive essays have text which describes traits and characteristics of people, objects, events, feelings, etc in intricate detail. Whatever is being described will be thoroughly examined. For example, if you were describing roses, you would explain: Where they come from What they look like What colors they are How they grow and smell When you write a descriptive essay, you want to involve the reader’s senses and emotions. For example, you could say, â€Å"I got sleepy† or describe it like this, â€Å"As I was waiting for Santa, my eyelids began to get heavy, the lights on the tree began to blur with the green branches, and my head started to drop.† The second sentence gives vivid details to make the reader feel like he is there. Exposition See more: how to start a personal narrative essay examples Expository essays can compare, explore and discuss problems, or tell a story. An exposition essay gives information about various topics to the reader. It: Informs Describes Explains In writing an exposition, the text needs to: Be concise and easy to understand Give different views on a subject or report on a situation or event Explain something that may be difficult to understand as you write your essay. Remember that your purpose is to explain. Argumentative In an argumentative essay the writer is trying to convince the reader by demonstrating the truth or falsity of a topic. The writer’s position will be backed up with certain kinds of evidence, like statistics or opinions of experts. The writer is not just giving an opinion, but making an argument for or against something and supporting that argument with data. To know how to write an essay in an argumentative way, you have to research and backup what you say in the text. Learn by Example When learning how to write an essay, sometimes the best way to learn is to look and analyze essay examples. Following are excerpts from narrative essays: â€Å"Looking back on a childhood filled with events and memories, I find it rather difficult to pick on that leaves me with the fabled â€Å"warm and fuzzy feelings.† As the daughter of an Air Force Major, I had the pleasure of traveling across America in many moving trips. I have visited the monstrous trees of the Sequoia National Forest, stood on the edge of the Grande Canyon and have jumped on the beds at Caesar’s Palace in Lake Tahoe.† â€Å"The day I picked my dog up from the pound was one of the happiest days of both of our lives. I had gone to the pound just a week earlier with the idea that I would just â€Å"look† at a puppy. Of course, you can no more just look at those squiggling little faces so filled with hope and joy than you can stop the sun from setting in the morning. I knew within minutes of walking in the door that I would get a puppy†¦ but it wasn’t until I saw him that I knew I had found my puppy.† â€Å"Looking for houses was supposed to be a fun and exciting process. Unfortunately, none of the ones that we saw seemed to match the specifications that we had established. They were too small, too impersonal, too close to the neighbors. After days of finding nothing even close, we began to wonder: was there really a perfect house out there for us?† The following is an example of a famous narrative written by John Updike, â€Å"Hub Fans Bid Kid Adieu†: â€Å"The afternoon grew so glowering that in the sixth inning the arc lights were turned on–always a wan sight in the daytime, like the burning headlights of a funeral procession. Aided by the gloom, Fisher was slicing through the Sox rookies, and Williams did not come to bat in the seventh. He was second up in the eighth. This was almost certainly his last time to come to the plate in Fenway Park, and instead of merely cheering, as we had at his three previous appearances, we stood, all of us, and applauded.† Following are excerpts from descriptive essays: â€Å"Like his twisted feathers, his many scars, the reliable old owl chose the gnarled, weather-beaten, but solid branch often—it being a companion to the wise alone with the night and the last branch to creak in the heaviest wind. He often came to survey the fields and the clouds before his hunt, to listen to the steady sound of the stream passing through reeds under the bridge, while combing his feathers for the unwanteds—whatever they might be.† Here is a descriptive essay about a first visit to a favorite diner written by a student at Roane State Community College:†When entering the door at Lou’s, two things are immediately noticeable: the place is rarely empty and seems to consist of a maze of rooms. The first room, through the door, is the main part of the restaurant. There is another, rarely used, dining room off to the right. It was added during the oil well boom of the seventies. Through the main dining room is yet another room; it guards the door leading into the kitchen. This room contains the most coveted table in the place. The highest tribute Lou can bestow on anyone is to allow them access to seats at this table. This table is the family table; it is reserved for Lou’s, and her daughter Karen’s, immediate family and treasured friends.† Here is an example of a descriptive essay from St. Cloud State:†Billy Ray’s Pawn Shop and Lawn Mower Repair looked like a burial ground for country auction rejects. The blazing, red, diesel fuel tanks beamed in front of the station, looking like cheap lipstick against the pallid, wrinkled texture of the parking lot sand. The yard, not much larger than the end zone at General G. Patton High School on the north end of town, was framed with a rusted metallic hedge of lawn mowers, banana seat bicycles, and corroded oil drums. It wasn’t a calico frame of rusted parts, but rather an orchestra of unwanted machinery that Billy Ray had arranged into sections. The yellow-tanked mowers rested silently at the right of the diesel fuel. Once red, now faded orange, mowers stood at attention to the left. The oil barrels, jaded and pierced with holes, bellared like chimes when the wind was right. The bikes rested sporadically throughout the lot. In the middle of it all was the office, a faded, steel roof supported by cheap two-by-fours and zebra paneling. Billy Ray was at home, usually, five blocks east of town on Kennel Road.† Following are excerpts from exposition essays: â€Å"This family was a victim of a problem they could have avoided-a problem that, according to Florida park rangers, hundreds of visitors suffer each year.† Several times a month,† ranger Rod Torres of O’Leno State Park said, â€Å"people get scared and leave the park in the middle of the night.† Those people picked the wrong kind of park to visit. Not that there was anything wrong with the park: The hikers camped next to them loved the wild isolation of it. But it just wasn’t the kind of place the couple from New Jersey had in mind when they decided to camp out on this trip through Florida.† Here is an example of a student model answer of an Expository Essay from The Write Source:†Did you know that 7 out of 10 students have cheated at least once in the past year? Did you know that 50 percent of those students have cheated more than twice? These shocking statistics are from a survey of 9,000 U.S. high school students.Incredibly, teachers may even be encouraging their students to cheat! Last year at a school in Detroit, teachers allegedly provided their students with answers to statewide standard tests.†Here is an another example of an expository essay. This example comes from Essay Start:†Throughout history and through a cross-section of cultures, women have transformed their appearance to conform to a beauty ideal. Ancient Chinese aristocrats bound their feet as a show of femininity; American and European women in the 1800s cinched in their waists so tightly, some suffered internal damage; in some African cultures women continue to wear plates in their lower lips, continually stretching the skin to receive plates of larger size. The North American ideal of beauty has continually focussed on women’s bodies: the tiny waist of the Victorian period, the boyish figure in vogue during the flapper era, and the voluptuous curves that were the measure of beauty between the 1930s and 1950s. Current standards emphasize a toned, slender look, one that exudes fitness, youth, and health. According to psychologist Eva Szekely, â€Å"Having to be attractive at this time . . . means unequivocally having to be thin. In North America today, thinness is a precondition for being perceived by others and oneself as healthy† (19). However, this relentless pursuit of thinness is not just an example of women trying to look their best, it is also a struggle for control, acceptance and success.† Finally, here are excerpts from argumentative essays: â€Å"Gun control has been a controversial issue for years. A vast majority of citizens believe that if gun control is strictly enforced it would quickly reduce the threat of crime. Many innocent people feel they have the right to bear arms for protection, or even for the pleasure of hunting. These people are penalized for protecting their lives, or even for enjoying a common, innocent sport. To enforce gun control throughout the nation means violating a persons Constitutional rights. Although some people feel that the issue of gun control will limit crime, the issue should not exist due to the fact that guns are necessary for self defense against crime, and by enforcing gun control is violating a citizen’s second amendment right to bear arms.† Another examples of an argumentative essay comes from Bogazici University:†Throw out the bottles and boxes of drugs in your house. A new theory suggests that medicine could be bad for your health, which should at leastcome as good news to people who cannot afford to buy expensive medicine. However, it is a blow to the medicine industry, and an evenbigger blow to our confidence in the progress of science. This new theory argues that healing is at our fingertips: we can be healthy by doing Reikion on a regular basis.† On Essay By Example, on the other hand, the sample argumentative essay addresses online games and socialization:

Effects of Globalization in China Essay

When it comes to globalization people will ask some questions. What is globalization? It seems that people who know little about globalization are out of date and lag far behind modern trends. Simon Jeffery (2002) asserts that globalization is the mixing of cultural and economic influences from around the world that has been going on for the last five hundred years. With the development of the global market in China, globalization plays an important role that is undeniably because China has the fastest growing economy in the world. Globalization provides good conditions for expanding international exchanges and strengthening mutual communication between different countries. Although there are many facets to globalization, the increasing acceptance of this concept has resulted in a certain homogenization of views, both economic and political as well as in cultural systems, but most noticeably in economics. (Diane Perrons 2004) The most obvious impact of globalization is as an economic phenomenon, the promotion of free trade in goods, both exports and imports, accompanied by the exchange of labour and services. China has a long history of trade, from the Han Dynasty onwards the Silk Road was the artery of communication which extended across continents as far as Rome itself, then the capital of a world empire. However, throughout the Ming and Qing dynasties China pursued a policy of economic protectionism, leading to a long period of isolation that was brought to an abrupt end with the Opium Wars. The resulting economic degradation enforced by the victorious British had such disastrous consequences for modern China that it was not until the advent of Deng Xiaoping and his reform and opening up policy that China’s development was accepted as inseparable from the outside world. (George T Crane 1999) In recent years the extent to which globalization has been gaining in popularity has increased at an amazing rate in China. The benefits of modern economic globalization since opening up are indisputably reflected in the nation’s booming economy so that China can only be considered undeveloped in comparison to the most developed nations. However, globalization does not always pose equal benefits and risks to all nations. With the developing of the economy in China, the inequality between developing countries and developed countries has been increasing and the gaps between the very poor and the very rich are becoming wider. China has an overwhelming advantage compared with most of the developing countries in terms of finance and the level of technology, culture and science but it is still the superpower countries and other developed capitalist countries which control the main situation of economic globalization in the world. Many people believe that opportunists, both individually and nationally, use globalization purely as a means to increase their profits at China’s expense. The advent of globalization in its present form would not have been possible without adaptations in national politics. Some view globalization as the means to create a form of world government or a union of governments, for example within the World Trade Organization, the World Bank and the International Monetary Fund, which helps to regulate the relationships between different countries and provide guarantees for the rights of peoples affected by the increase of economic and social globalization. (Francesco Stipo 2007) Recently, it has become more noticeable how the Chinese political authorities regularly cite the advances in ‘socialist construction’ and the vitality of new economic growth as an indication of national success. The association with other powers has encouraged the Chinese government to open up in all directions, by lowering tariffs, opening services to foreign competition, promoting exports and welcoming foreign trade the government has allowed a free exchange of ideas in all directions and helped China to become a more prosperous, strong, democratic and culturally advanced socialist country. Unfortunately, these benefits may carry a hidden danger. Since the end of the Second World War the United States has held an overall position of supremacy amongst the other nations of the world, a position which is enhanced by the power and wealth of the American economy. Due to the influence of globalization and to some extent the assistance of the United States’ itself, the People’s Republic of China has enjoyed a period of incredible growth within the last ten years. Should this rate of growth continue at the predicted levels over the next twenty years, there is a strong possibility of a major redistribution of influence among the leading nations. China could become the main rival of the United States and challenge America’s position as the world’s leading superpower. (Charles E Hurst 2007) It will take great political skill from fundamentally opposed ideologies to avoid serious resentment and possible conflict as a consequence of such a drastic shift in the balance of power. Alongside the other developments in globalization, there has been an increasing change to the original culture of China. According to David Held & Anthony McGrew (2002), national societies developed during a long period in which people were mainly content to live within their own native cultures. Although the spread of the world’s major religions can be seen as an early form of globalization, which brought new ideas and made many social impacts, this was a relatively slow process taking decades and centuries in China. People migrating from other countries and holding different beliefs naturally find it difficult to adapt to local customs but China has a long history of absorbing whole populations with diverse ethnic backgrounds. As a result of the economic and political benefits brought by globalization, people have increased their standard of living and enjoy foreign products and ideas. Modern developments in communication are widely available even in the remotest regions and many people want to acquire the equivalent of a westernized urban lifestyle. On the other hand, those who are against this trend suggest that modern globalization creates an atmosphere where there is a possible danger of the original national culture disappearing and that it exerts a negative impact on the preservation of national characteristics. While globalization advocates an open face policy, many people see this as a threat leading to erroneous concepts and a lowering of ethical standards, a kind of selfish and individualistic lifestyle which is harmful. For example, the preference for Hollywood films, shoppers buying from international malls, more people eating western food and staying in luxury hotels. Increasingly, people want the chance to live in foreign countries where they can have this lifestyle but the resulting ‘brain drain’ is considered a problem since it is mainly the educated and skilled workers who are leaving China. Gregory Chow 2006) Globalization is changing an increasing number of people’s daily life in China and it is difficult to predict the eventual cost in cultural damage to such a traditional people. To sum up, from what has been discussed about globalization, how does this affect China and her position in the world? Globalization could be identified as the means to end any con flict between different interests because different groups of people hold different views, ideologies, perspectives and methodologies. Globalization might have the impetuous to resolve the complicated competition between China and other countries. However, China should take some measures to protect both the national and local culture and consider adjusting the economic pace in the rush to catch up with other countries. As to the result, it might be very difficult to safeguard against the worst aspects of globalization and to preserve China and maintain that unique heritage which is such a feature in the world.

The Snow Man by Wallace Stevens

Afterlife: the complete emptiness Wallace Stevens (1879–1955) wrote most of his poems during the world wars period, which took the lives of millions of people. As a result, Wallace Stevens started to question the importance of religion in the modern era, and felt that you should enjoy your life in the present and not waste time living for an afterlife. In his poem â€Å"The Snow Man†, Stevens describes a harsh winter environment creating a unique dramatic situation through an effective imagery. He leads the reader from a relatively objective description of a winter scene to a subjective emotional response. Roberts Pack’s essay on â€Å"The Snow Man† discusses the idea of perception, while David Perkins while focuses on the relationship between imagination and reality through the perspective of the snow man. Is Wallace Steven concerned with imagination and reality, or perception? In â€Å"The Snow Man†, the atypical syntax and logic of the poem, as well as the usage of imagery, compels the reader to perceive the poem from an untraditional in order to both understand the role of nature and realize its very theme is death. The title of the poem â€Å"The Snow Man† is very confusing for the reader. At first we â€Å"visualize balls of snow placed on top of each other, coals for eyes, a carrot nose† as Perkins implies, and don’t see the relation with the poem. But after a few readings we discover the snow man and the listener are one individual. The lines â€Å"One must have a mind of winter† (1. 1) and â€Å"And have been cold a long time†(2. 1) indicate in my opinion the listener is dead. Why so? Winter implies cold, and cold equals death. So if the snow man has a mind of winter, it means he is dead. The snow man is indeed an image to describe this dead body, which is recovered by ice and snow. It is also a symbol of the cycle of life, which always ends with death. Once spring is here, the snow man will melt, it won't last forever. Just like a dead body would decompose, and turn into dust. In fact, we get the sense that we are reading through the listener’s mind. The first thing that is noticeable about the poem is that it is actually just one long, complex sentence, there is no rhyme, and each line has a different length. One question that may arise with is this: if the poem really was meant to imitate the mind's flow of thought, then why did Stevens write it in just one line instead of dividing it into five tercets? Without this specific structure the poem would lose in mood and tone. The dramatic situation is set on a cold and quiet winter day, with very little movement in the surroundings. The poem itself should be the same, gentle and unhurried. This is achieved with the use of pauses after lines and stanzas. Because when someone dies his soul is liberated from the burdens of life. The fourth line of the poem gives it this mood and tone too. It provides a further slowing down with the use of one syllable words, and of assonance with the long â€Å"o† sound â€Å"cold/long†, reinforcing the idea of the time passing and death. We can divide the poem into two distinctive parts. The first part (from the beginning to half of the seventh line â€Å"Of the January sun†), correlates with the dead man losing all sorts of feelings because of the cold. The speaker describes the harshness off the environment surrounding the dead man. The words employed are very particular, achieving nuances which contribute to the vividness of the picture. For instance, the word â€Å"crusted†(1. 3) is used instead of â€Å"covered,† suggesting not only that it covers, but also the snow's firmness and roughness. We can assimilate the snow to the roots of a tree. It is obvious that there is an accumulation of the â€Å"r† sound, as in â€Å"regard,† â€Å"frost,† â€Å"pine-trees†, â€Å"crusted†, â€Å"junipers†, spruces†, â€Å"rough†, â€Å"glitter†, and â€Å"January†, adding vividness to the description. One particular image contained in these lines is that of the â€Å"distant glitter/ of the January sun† (2. 3/3. 1). The use of the sound â€Å"i† in assonance, support the idea that the sun is so distant, it has no effect. The enjambment and the separation of the phrase â€Å"of the January sun† into the next stanza, also relates this idea of distance. So even if the sun is visible in the sky, it doesn’t play its true role: provide heat. The speaker is almost saying he prefers darkness. The dead man losing his mind is the main subject of the second part (from and â€Å"not to think† to the end). The listener considers his self a snow man, enabling him to view the world through different eyes, and thus enables him to see the vivid little details of the scene, which he would not normally see. The dead man is leaving behind his own mind and assuming the snow man’s mind, liberating him from any sufferance. This idea is supported by the word â€Å"think†, emphasized by the enjambment â€Å"and not to think / of any misery†(3. -2). Therefore, it is clear these lines aim to appeal to the reader's sense of hearing. It contains multiple instances of the word â€Å"sound,† as well as the words â€Å"listener† and â€Å"listen. † In addition, there also is a prevailing use of the sound â€Å"s† – â€Å"misery,† â€Å"sound,† â€Å"leaves,† †Å"same,† â€Å"listener,† â€Å"listens,† and â€Å"snow†, which mimics the hissing â€Å"sound of the wind†(3. 2). On top of this, it is known that the absence of one sense contributes to the acuteness of another. In this instance, the dead man gives up his sense of sight, and tries listening instead of looking. He is able to hear the normally soft, quiet â€Å"sound the wind†, and â€Å"the sound of a few leaves†(3. 3). I think the speaker addresses the use of sound, because sound tells us a lot about our surroundings even if we don’t use our vision. In our society sound enables us to communicate, and to lose this sense indirectly signifies we are as good dead. Another aspect of this process is the movement from something particular and small to something more vague and vast. The â€Å"boughs of pine-trees,† â€Å"the junipers,† and â€Å"the spruces† disappear to become â€Å"the same bare place†, and â€Å"the sound of a few leaves† becomes â€Å"the sound of the land†. Along the poem, the dead man disregards his self. Slowly he loses his thought (death of the mind) and feelings (death of the body), then his sense’s from sight to hearing are reduced, and finally loses his distinctiveness by assuming the snow man’s mind. And, since the mind of a snow man is lifeless, the listener would ultimately become nothing, as stated in the 14th line â€Å"And, nothing himself†. This idea of â€Å"being nothing† is, given importance by putting the phrase, â€Å"nothing himself† in the middle of the line instead of the beginning or end, and by the repetition of the word â€Å"nothing† in the last two lines. The last line of the poem â€Å"Nothing that is not there and the nothing that is†(5. 3), the longest of it, is given more importance because it holds the key to Steven’s message. The fricative â€Å"th† gives it an echoing sound. The line starts with the word â€Å"behold† (it means to see) due to the use of the enjambment in line 14, which emphasises the message of this particular word. By combining the words â€Å"Behold† and â€Å"nothing†, Stevens is saying the dead man, aka the â€Å"listener†, is just sitting there dead and there is nothing, nothing to think about and nothing to do. Even if the speaker does a concession in by opposing â€Å"is not there† vs â€Å"that is†. The speaker is inducing there is nothing in the afterlife. In conclusion, â€Å"The Snow Man† is a poem about death, and the emptiness of the world. The dead man or the listener gradually loses his body, and then his mind to a snow man. The snow man is an image of the body in this cold environment. By assuming the mind of a snow man, he is condemning himself to disappear physically and mentally. Wrapping it up can be argued Wallace Stevens message is that there is no afterlife and there is no point in believing in religion. It would be interesting to study how Stevens personal and professional life shaped his opinion on religion. Work Cited †¢ Wallace, Stevens. â€Å"The Snow Man†. The Columbia Anthology of American Poetry. Jay Parini. New York. Columbia University Press. Page 310. Print. †¢ Pack Robert. Wallace Stevens: An approach to his poetry and thought. New Brunswick: Rutgers UP, 1958. Copyright  © 1958 by Rutgers, The State University. †¢ Perkins, David. A History of Modern Poetry: From the 1890s to the High Modernist Mode (Cambridge: Harvard U P, 1976), 542-544

Research proposal (add payment) Assignment Example | Topics and Well Written Essays - 500 words

Research proposal (add payment) - Assignment Example The main benefits of this topic and research is that it allows the managers of the 21st centaury understand how to motivate their employees based on the various theories that have been developed in the past. The main aim of this research is to use the knowledge gained from the past theories and to provide a clearer view to managers to help them be able to incorporate these theories into the current time in the corporate world. The research will also contain recommendations based on the various theories however will be a newer approach to fit into the current corporate world. Managing people at work is an essential element of any business. Human Resources Management is a specialised function by itself and requires to be managed with special care and attention. Employees are an asset to any company. Human resource management deals with managing these assets. Human resource management deals with ensuring that all the needs of employees are met and that the company receives the best from the employees. It is very important for the business to ensure that the employees that have been recruited are able to perform the duties both effectively and efficiently. The key ideas for managing people revolve around Psychology, Sociology, Unitarism, Pluralism, Contingency theory and Ethics (Buchanan and Huczynski, 2004). There are a number of different strands of thoughts in the field of motivation of employees. There have been several scholars who have developed a number of theories about the optimum ways to manage people at work. The dissertation will include the theories of many that will be discussed further. The management theories to a great extent provide a clear ground work of this provides a steady base for this study. This is majorly because it is essential to understand the theories of management before moving into the motivational theories. Management theories are in a number if ways the first and most essential elements of business which every

Potential enterpreneur PowaPak Assignment Example | Topics and Well Written Essays - 2750 words

Potential enterpreneur PowaPak - Assignment Example It may be considered a little late but most of the Christmas shopping is done in the last week before Christmas. In fact, All In London.co.uk (2012) indicates that Christmas shopping is always left for the last minute. Additionally, most of the parties will take place in the last two weeks ending with New Year celebrations. Therefore, a large quantity of ‘PowaPak’ is expected to be sold. Packaging The package that is used for a product is a powerful marketing tool (FactExpert 2012). The style of the bottle is therefore very important. PowaPak will be packaged in 250ml glass bottles. Glass bottles are used because it is environmentally friendly when compared with PET and aluminium cans. However, the cost is high in comparison to those substitutes. Nutricap Labs (2012) indicate that costs and environmental factors play a key role in the drink packaging industry. Consumers have become very environmental and health conscious and awareness is increasing in relation to the del eterious effects of greenhouse gas (GHG) emissions. Therefore, this is a major consideration in our choice. Although, aluminium cans and PET bottles cost less and are more convenient to carry around as well as to ship because of their lighter weight, glass bottles provide more benefits. A list of factors which makes bottles more beneficial when compared to substitutes includes: i. Glass bottles are recycled more than aluminium cans (Johnson 2011) ii. Aluminium products use a lot of energy in the mining process iii. The production of aluminium products have a negative impact on the ecosystem and contribute to waste (Johnson 2011) iv. Aluminium is number one in terms of being the contributor of the largest amount of GHG in the waste stream (Johnson 2011) v. Plastic bottles normally end up in landfills even though they are recyclable vi. Aluminium cans are better to use than plastic bottles because plastic bottles are made from unrefined and non-renewable petroleum (Johnson 2011) vii. Health risks are associated with the use of plastic bottles viii. Plastic bottles leach out Bisphenol-A (BPA) which is used in its production (MacLusky et al 2005) - BPA is a potent hormone disruptor which can impair the reproductive system (Johnson 2012). Even a small dosage of BPA is associated with adverse health effects such as cancer, obesity and neuro-behavioural problems (Vogel 2009). ix. Canned beer gives a metallic tastes to drink (Jim Koch n.d; cited in Johnson 2011) - The taste of a product is very important and so it is best to allow our customers to taste the real PowaPak. The aim in producing PowaPak is to ensure that it meets safety standards for all adults including pregnant and lactating mothers. Sporting enthusiasts and people engaged in sporting activities are the main target group. The ingredients will be assessed to ensure that it is safe for all while providing the required energy and nutrition. Foods in general can be harmful if too much is consumed and so the 250ml bottles are expected to meet the requirements of the majority of consumers - even those with diabetes. The drink will contain ginseng, wheat germ, lecithin, bee pollen and non-sulphured blackstrap molasses. Ginseng which has gained popularity in recent times is highly valued in the Far East (Attele et al 1999). Lecithin contains choline which is good for the brain. Bee pollen is considered to be highly nutritious and can be used to enhance energy, memory and performance (Johnson 2012). It is considered by many to be

Do the paper as requirementthis is a groupwork with 3 people Essay

Do the paper as requirementthis is a groupwork with 3 people - Essay Example The financial ratio analysis also highlights the working capital condition of the company, whether the company is overtrading or not and how much finance would be required by the company in order to finance its working capital. Ratio analysis is considered to be a very accurate and reliable tool when it comes to analyzing and interpret the financial outlook and performance of an entity. The main reason for performing a ratio analysis is to quantify the results of the financial operations of an entity and analyze them in the light of financial performance of the prior year(s) in order to assess different aspects of the financial feasibility. [Peavler, R. (2001)] The financial ratios are usually divided into various sub categories such as profitability, gearing and liquidity, each put emphasis on a different area of the financial outlook of the organization. ... usually conducted between companies portraying same business and financial risks, between industries and between different time periods of the same company. [Investopedia.com (2012] The financial ratio performance of TR Limited has been evaluated for the last two years in order to draw attention to various financial trends and significant changes over the period. The analysis is divided into three main categorize namely Profitability, Liquidity and Gearing. Profitability ratios identify how efficiently and effectively a company is utilizing its resources and how successful it has been in generating a desired rate of return for its shareholders and investors. Liquidity ratios measure the ability of the company to quickly convert its asset into liquid cash to settle its short term liabilities. Whereas, the Gearing ratios identifies the extent to which the company is financed through debt and to what degree the operations are being conducted from the finance raised through raising equit y capital or otherwise. For the purpose of financial ratio analysis, the financial year from 2011-2012 have been evaluated in order to analyze the financial outlook of TR Limited. The information has been extracted from the annual report of the company. Profitability Ratios    2012 2011    Profitability Ratios Gross profit margin 73.19% 80.65% Net profit margin 21.38% 25.97% ROI 8.88% 23.67% ROCE 18.23% 33.75% Gross profit margin is an analyzing tool which assists in identifying how effectively and efficiently the company is utilizing its raw materials [1], variable cost related to labor and fixed costs such as rent and depreciation of property plant and equipment. The ratio is calculated by dividing the sales revenue by the gross profit. If we analyze the gross profit margin trend of TR

Questions and Answers - The Politics of Program Evaluation Essay

Questions and Answers - The Politics of Program Evaluation - Essay Example On the other hand, a communication plan for a quantitative evaluation is more concerned with objective and scientific factors. Where the qualitative evaluation was concerned with â€Å"how well† the plan worked, quantitative evaluation is concerned with â€Å"how much† the plan worked (LinguaLinks Library). Quantitative evaluation measures the level of awareness before and after the implementation of the plan. It takes into account the numbers of people, classes, and materials; measures investments against the results achieved. The aim of the quantitative evaluation is the measure all the aspects of the plan, including factors such as: the number of people involved, the amount of material used, the time allotted for the plan, the cost of plan, and most importantly the extent of transformation generated by the communication plan. 5. Some important aspects of a person’s demeanor that would encourage one to consider his recommendations would include: honest and simple mannerism, non-judgmental attitude and understanding of limitations. A person, whose demeanor or nonverbal behavior (Rashotte, 2002) is superior and judgmental, makes the person receiving the recommendations feel uncomfortable, unsure of him-self and looked-down upon. Hence, such a person’s recommendations will not be well received. The superior and judgmental attitude will only inspire resentment and disdain. On the other hand, a person who treats subordinates with respect and is accepting of their differences, without making them feel small, will always find his recommendations not only followed, but always sought after. A well-reasoned demeanor and un-pretentious attitude of the recommender serves as a positive role model, inspiring confidence and trust, thereby making it easy to understand and accept ones shortcomings without becoming defensive and

An objective analysis of disparate impact & its effects on age & Research Paper

An objective analysis of disparate impact & its effects on age & gender discrimination - Research Paper Example Disparate impact can also be said to have occurred on the event that the non-protected groups seem to be favored by a policy than the protected groups, without a clear justification of such an occurrence. Additionally, disparate impact is observed to have occurred, in a situation where there was an alternative avenue that would have been exploited to enhance the equal treatment of the minority/protected members to their non-protected group members, but the avenue was not applied. However, the difference in the research perspectives was that the intentions of protecting against disparate impacts might interfere with the institutional means of achieving its objectives (Kaminshine, 2005). The similarities and differences in perspectives are affected by the research in that; the laws protect individuals against intentional discrimination, which is different from disparate impact discrimination, resulting from the application of a neutral policy without any intention of causing discrimina tion. Therefore, it can only be declared unlawful by the application of statutes and regulations (Grover, 1996). ... is that, factors such as height, which are likely to lock out more women than men should be avoided in the recruitment process, since they will cause sex-based disparate impact discrimination (Kaminshine, 2005). Additionally, the application of recent factors in the recruitment process, such requiring for a qualification that is not older than a given number of years should also be avoided since the recent factors are likely to cause age-based discrimination. For example, on the event that an organization is recruiting using a certain period qualification, it might end up locking out the members of a certain age group, who may have develop a need for a job, for example a bereaved spouse, who needs a job to continue supporting the family, after the death of her husband. This is likely to cause age-based discrimination (Grover, 1996). The application of the disparate-impact approach impacts positively on the society, through providing an equal opportunity to all, without discriminating on the basis of gender, race or age. However, the adverse effect of this approach is that it seeks to align the end results with the demographics, which is detrimental in that, it would result to the application of the quota system by institutions, which is yet another unfair practice (Kaminshine, 2005). There are various disparate impact theories which include: Discriminatory Purpose Theory is a theory that addresses the issue of proving purposeful discrimination, where the complainant has the sole duty of proving that the discrimination that occurred against him/her was purposeful (Pamela, 1991). The complainant also has the duty to show that there were other alternative avenues which could have been exploited to guard against such discrimination, but they were not applied. Fault Theory

Detail-level technical architecture- Information technology Research Paper

Detail-level technical architecture- Information technology - Research Paper Example The overall system/farm encompasses system process and people (Shelly, & Rosenblatt, 2012). System process involves rules and procedures that must be followed when the system architecture is executing its operation to give out the most optimal solution (Object Management Group, Inc, 2012). On the other hand, people include; system architectural personnel, information system managers, Information Technology specialist and information security personnel’s who are responsible towards ensuring that the overall information system is running properly as intended (Wang & Wang, 2012). The technological infrastructural aspect may help adopt farm to address system security issues as well as problems attributed to organization governance because it integrate the entire system which allows system administrators to identify the potential problem and develop the most optimal solution (Lang, 2008). The Integrated Architectural design may help Adopt-A-Farm to operate virtually in a more effec tive and efficient manner (Dennis, Wixom & Roth, 2009). For proper analysis of the technical architecture artifacts, the following four divisions may be vital for the purpose of this analysis. The first division entails contextual level analysis, under this level, business visions, missions and drivers are integrated together and documented in a manner that provide the overall architectural design with a clear guideline on what is to be achieved (Schuck, 2007). Moreover, the guiding architectural principles are put so that it can be possible to identify the most urgent priorities and their effects on the operations of Adopt-A-Farm Business (Compton, W. D., & National Academy of Engineering, 1988). Additionally, contextual stage entails data collection and compilation which further provide a blue print for the overall architectural framework (Boucher & YalcÃŒ §in, 2006). Conceptual level analysis is the second division for technical architectural design. Under this level, the

Discovering sustainable success Essay Example | Topics and Well Written Essays - 250 words

Discovering sustainable success - Essay Example From the lecture it is easier to know what to expect at the University and what is suitable for my interests. I also learnt that the University is not there only as a business, but it is a place where students can get broader social and cultural experiences. In addition, it creates and promotes the idea of an institution without borders. Sustainability is a key source of competitive disadvantage because there are more societal expectations for all. The speakers in the video also show that there exists a connection between what students at the institution do in class or the research labs and what they experience once they are in the job market. This makes it easier for any potential student to understand what is required of them. The lecture also shows some of the most effective ways that a student in a University can acquire skills and make use of these skills is not only within the institution, but in other settings. The skills are applicable in other settings such as home or at

War Against Terror Essay Example | Topics and Well Written Essays - 1500 words

War Against Terror - Essay Example Whether the terror war is based on a series of structured brainstorming sessions that began shortly after the terrorist attacks of September 11, 2001, supplemented by selective research and updates (Ronczkowski, 2004, p. 2) or based on London bombings we are still struggling with defining, dealing with, and addressing terrorism and the roles of officials and agencies in combating terrorism. What have we gained so far Terrorism is there; War on terrorism is going on; we have not gained security against terrorism but a social and moral fear because of politics and legal concerns. Such concerns have emerged a new fear and panic within us. On the other hand the field of terrorism in the context of research or military arenas has revealed that there is a lack of awareness, especially by law enforcement personnel, as to how to best deal with and analyse terrorism and terrorist-related activity. Therefore, how are we expecting law enforcement personnel to identify something about which they do not have a conceptual understanding Law enforcement academies have always focused on training and developing an individual so he understands every aspect of what he can do and what is expected of him in criminal-based situations locally, according to state guidelines. So how can law enforcement personnel be expected to effectively address the international reaches of terrorism without proper training and awareness of what they are attempting to identify and analyse Even it is found out that the information obtained from terrorism analysis is used in strategic planning for areas such as crime prevention and conflicts. However, is cr ime prevention the same as terrorism prevention Such a war on terror is producing nothing but causing in the society intense fear, anxiety, apprehension, panic, dread, and horror. (Garaeu, 2004, p. 14) The main targets of terrorist compulsion are the civilian population, distinguishing these techniques from conventional acts of war directed primarily against military targets. Often members are selected and randomly attacked and escorted towards the preplanned violence that is directed against targets specified. Terrorism often targets business corporations in the private sector. However the war on terror suggests measures to identify all the predictable and unpredictable impacts of terrorist influence upon its instant victims. The war against terror develops its intentions to fight and inspire anxiety, even among its' own members of the public which are far removed from its immediate surrounding area, as well as generating widespread moral disgust about the use of these techniques. The war on terror is often considered as a war which is aimed primarily at terrorists but accidentally military targets also suffer thereby inviting 'collateral damage' to occur, where many civilians are accidentally hurt, but this differs from violent acts that are intentionally directed against the general public. One cannot say how much such a war is beneficial for eradicating terrorists but this is for sure that such wars cause moral turmoil among the citizens. (Just et al, 2003, p. 7) The number of US institutes and research centres and 'think thanks' which have now added this subject to their research agendas against 'war on terror' or, have been newly established to specialise in this field

Dealing with stress Essay Example for Free

Dealing with stress Essay One of the greatest sources of stress at work is caused by the innovations that have been created to make work easier. While it is true that there are already so many inventions and technological devices that have been invented to help people accomplish more at work, the result is far from the anticipated goal of allowing people to rest more. The increased capability of performing more work has been off-set by the fact that more and more tasks are placed upon the employees. The fact paced working environment and steady competition has changed the way work is being done and increased the stress levels. When a few decades ago companies only had to contend with local or national competition, the current business environment faces competition from firms and companies all over the world. Another factor which adds to the stress in any working environment, aside from the increased pressure to produce more, is the fact that the stress in the work place negatively affects the health of employees thus causing more absences and adding more pressure to catch up with the work load. It has been suggested that stress can be thought of as resulting from an â€Å"imbalance between demands and resources† or as occurring when â€Å"pressure exceeds ones perceived ability to cope† (Sedgeman 2005). The most common reasons for stress are poor working conditions such as excessive noise or heat and crowded or poorly designed workspaces, a lack of control over work, time pressures, long or inflexible working hours, too much or too little work or responsibility, confusion about duties and responsibilities, including role ambiguity, a lack of variety and interest in job, inadequate training and possibilities for learning new skills, poor work-life balance, difficult relationships with supervisors and coworkers, lack of support from colleagues, isolation from colleagues, organizational confusion, restructuring, and job change. All of these factors contribute to stress at the work place. It is important to note however that the effect or weight of each of these factors differs from person to person. Over the years, there has been more emphasis on job specialization and training. Aside from performing the regular work tasks, employees are also expected and pressured to meet higher expectations and maintain their competitive edge constantly. These factors were not as prevalent in the work place a few decades ago as they are now. There have been a number of studies on the relationship between stress and job performance that show that as the level of work related stress increases the job performance and satisfaction level also changes. Some of the consequences of stress include, job-related consequences such as low performance and absenteeism, emotion related consequences such as irritability and depression which affect work place relationships, and physiological consequences such as high blood pressure and other illnesses. All of these consequences affect the worker’s ability to perform his/her task at work and are also detrimental to the work atmosphere as more irritable people are less likely to contribute to team-related tasks and goals. Absenteeism is also a problem as it directly affects the work output of not only an individual worker but of the team or unit as well. Many techniques have been implemented to reduce worker stress. In a number of Japanese firms, certain activities such as worker exercise programs have been implemented in an effort to keep the employees in better shape. Other workplaces over the world have taken advantage of the technical advances in communications technology and used these to reduce worker stress levels. Some of these programs include the permitting of certain employees to telecommute at least once or twice a week in order to create a more relaxed yet productive working environment. Other programs included involving the families of the workers in group activities and corporate activities. While these have been shown to have mixed effects in relation to coping with stress, these activities have also shown that the most important way of dealing with work related stress lies in showing the employees that their employer cares about their welfare and is instituting programs to deal with such. In the long run, there is really no sure fire method of dealing with stress. There will always be different stress levels and methods of coping with them. The most important thing that remains, however, is that something is done. A proactive stance is still better than anything. References: Bower, J. E. Segerstrom, S. C. (2004). Stress management, finding benefit, and immune function: positive mechanisms for intervention effects on physiology. Journal of Psychosomatic Research 56(1): 9-11 Sedgeman, J. A. (2005). Health Realization/Innate Health: Can a quiet mind and a positive feeling state be accessible over the lifespan without stress-relief techniques? Med. Sci. Monitor 11(12) HY47-52.

An analysis of the Feminism Theory

An analysis of the Feminism Theory Belief in the social, political and economic equality of the sexes, the movement organized around this belief. Feminist theory is an outgrowth of the general movement to empower women worldwide. Feminism can be defined as a recognition and critique of male supremacy combined with effort to change it. Simply saying: Feminist fights for the equality of women and argue that women should share equally in societys opportunities and scare resources. Goals of Feminism: To demonstrate the importance of women. To reveal that historically women have been subordinate to men. To bring about gender equity. Historical Perspective: Three Waves of Feminism First Wave (19th through early 20th centuries). Second Wave (1960s-1980s). Third Wave (1990s-Present) First Wave Feminism: First-wave feminism refers to a period of feminist activity during the nineteenth century and early twentieth century. It focused primarily on gaining the right of womens suffrage. The term, first-wave, was coined retrospectively after the term second-wave feminism began to be used to describe a newer feminist movement that focused as much on fighting social and cultural inequalities as further political inequalities. Second Wave Feminism: The second-wave of the Womens Movement began during the early 1960s and lasted throughout the late 1970s. Whereas first-wave feminism focused mainly on overturning legal (de jure) obstacles to equality (i.e. voting rights, property rights), second-wave feminism addressed a wide range of issues, including unofficial (de facto) inequalities, official legal inequalities, sexuality, family, the workplace, and, perhaps most controversially, reproductive rights. Third Wave Feminism: Third-wave feminism began in the early 1990s, arising as a response to perceived failures of the second wave. and also as a response to the backlash against initiatives and movements created by the second wave. Feminist leaders rooted in the second wave like Gloria Anzaldua, bell hooks, Chela Sandoval, Cherrie Moraga, Audre Lorde, Maxine Hong Kingston, and many other feminists of color, sought to negotiate a space within feminist thought for consideration of race-related subjectivities. Types of Feminism: Liberal Feminism: All people are created equal and should not be denied equality of opportunity because of gender. Liberal Feminists focus their efforts on social change through the construction of legislation and regulation of employment practices. Inequality stems from the denial of equal rights. The primary obstacle to equality is sexism. Marxist Feminism: Division of labor is related to gender role expectations. Females give birth. Males left to support family Bourgeoisie=Men Proletariat=Women Radical Feminism: Male power and privilege is the basis of social relations. Sexism is the ultimate tool used by men to keep women oppressed. Women are the first oppressed group. Womens oppression is the most widespread. Womens oppression is the deepest. Socialist Feminism: Views womens oppression as stemming from their work in the family and the economy. Womens inferior position is the result of class-based capitalism. Socialist believes that history can be made in the private sphere (home) not just the public sphere (work). Feminism and the Media: The mass media have played an important role in the dilution of feminist goals and ideals. They often ignore, trivialize, or belittle the principles of feminism. The media employs several techniques or strategies that contribute to the negative representations of women and feminism, which are also damaging to the central goals of feminism. Women are often represented as sexual spectacles, as being on display for men. Patriarchal society dictates that women be constructed as an object for the gaze of the male spectator. Women are positioned as the passive object of the male gaze, rather than the subject in mainstream media and come to internalize this view (Dow, 1999; 1997; Wahers, 1992). Wahers (1992) describes the male gaze as the idea of men determining the specific vantage point of media depictions of women, as occupying a privileged space in the process-of contacting ways of seeing. Ways of seeing remains an important text for feminist cultural theorists who contend that women are forced to identify themselves within in a visual society constructed for male pleasure (Walters, 1999; 1992). Wolf (1992) suggests that womens attempts at achieving equality are negatively affected by images of women portrayed as sex objects. She discusses the concept of the beauty myth, which refers to how womens societal worth is based on physical appearance and youthful beauty. Walters argues that objectification of women is not an added-on attraction, but rather endemic to the very structure of image-making (Walters, 1999, p. 235). This is exemplified in media advertisements where women are frequently represented in what Wahers (1999) terms a fragmented way. Women are often signified by their specific body parts; their lips, legs, hair, eyes, etc., instead of being represented as a serious whole or subject. In advertisements women are urged to think of their bodies as things or parts that need to be molded and shaped into a male conception of female perfection. The fragmentation of the female body into body parts that women should then improve often results in women having self-hating re lationships with their bodies. Media Feminism in Pakistan: Muslim women form a highly diverse and complex group and assumptions about them are often ill-conceived, miss-informed and grossly miss-represented. This is often reflected in images of them, particularly in the West, as oppressed, powerless and victimized. The voices of Muslim women, striving to keep their religious identity in Western contexts, are seriously under-represented within academic research. In recent years there has been an increasing interest in Islamic culture as a fundamentalist and sensationalist phenomenon. Media coverage and Western scholarship often views Muslim women as an oppressed mute victim and asserts or implies that Islam itself oppresses women. Islamic Feminism and Its Role in Cinema is a study derived to counter react the portrayal of Muslim women by the media. Feminists and Muslim women activists have sought to determine the cause of discrimination against women by examining the effects on Muslim women of patriarchy, kinship and norms within Muslim and non-Muslim societies. 6 Overall trends in the published material focus on colonialism, Orientals and the media as the cause of discrimination against the Muslim womans identity. An extensive study of the research literature has failed to identify how Muslim women filmmakers represent Muslim women and whether they support feminist agenda. Critical Analysis: Movie Name: Dragon Seed (1944) Dragon Seed is co-directed by Harold S. Bucquet and Jack Conway. It received two Academy Award Nominations for Best Supporting Actress, Aline MacMahon, and for Best (Black-and-White) Cinematography, Sidney Wagner. The freewheeling plot has a heroic young Chinese feminist woman, Jade (Katharine Hepburn), who goes dressed as a man to lead her fellow peaceful farmer villagers in an uprising against the Japanese invaders. It opens in the spring of 1937 with patriarch Ling Tan (Walter Huston) and his family planting rice in the valley of Ling, China. The farmers are concerned about the recent Japanese invasion of the north, and take out their anger on Wu Lienas an angry student mob insists that he stop selling Japanese merchandise or else. When he refuses their demands, they destroy his store. Soon after the farmers observe Japanese airplanes bombing the nearby city. The pacifist Ling is shocked by the attack, but along with Lao San and eldest son Lao Ta (Robert Bice) decide to remain on their farm despite the anticipated dangers of a Japanese invasion. While Lao Er and Jade join a resistance group of refugees in the hills. Upon their departure the Japanese Army takes over the valley, and Lao Tas wife Orchid is raped and killed by the invading soldiers, who also kill Wu Liens elderly mother. Ling and his wife remain secure as they go into hiding. This cruelty drives the remaining sons of Ling to join the resistance. In the conclusion, Ling must accept that he must destroy his land so that he can sacrifice his present gains to ensure the future of his grandson. When Jade and hubby rejoin the resistance fighters in the hills to ensure a Free China, they leave their son the, seed of the dragon, in the care of his loving grandparents. The story of this movie showed that how the brave women struggles and fight for their country, she appears as a caring mother, a loving and trustworthy wife and a true patriot. The movie shows that how the heroic young Chinese woman leads her fellow villagers in an uprising against Japanese Invaders. This movie truly reflect the feminism theory.

Marketing Strategy For Entering New Zealand Market Marketing Essay

Marketing Strategy For Entering New Zealand Market Marketing Essay Auckland is the largest city in New Zealand. It has approximately 401,500 people live within the city boundary and 1.25 million in the greater Auckland area. This represents about one third of the population of the whole country. Auckland City (informally Central Auckland) is the city and local authority covering the Auckland isthmus and most of the islands of the Hauraki Gulf, in the North Island of New Zealand. It lies in the Auckland Region, and the Auckland Regional Council is also based in Auckland City. In 2009, it was rated the 4th best place to live in the world, in human resources consultancy Mercers annual survey.  Thus, Auckland is a potential market. In order to market Auckland, we are going to launch out Malaysia local foods, satay. Satay is a type of foods that are grilled or barbecued over a wood or charcoal fire, then served with various spicy seasonings. Satay is cheap and easily prepared if you are experienced worker. We are launching traditional satay which has six types of satay meat. Six types of satay meats that we launched out are mutton, beef, rabbit, deer, chicken, and fish. We will produce our own secret recipe that cannot be found in others place. It is use to attract the local market of Auckland. Our objective is to lets the foreigner experience new flavour and new sensation of Malaysia local food. In making consideration of the health issues, our satay is modified to be less oil, less calories and less fat. We will set up our own outlet that has traditional design of Malaysia style. Customers can feel the Malaysian culture when they come to our outlet. Waiter and waitress in our outlet are required to wear the custom of Malaysian style. The speciality of our outlet is customers are able to see the satay producing process. Besides that, online purchase service also available. Customers can either purchase satay directly from our outlet or indirectly by online booking. These make them more convenience. Delivery services are also provided and free of charge if it is within specific area. Price Price is one of the important issues in marketing mix that determine whether a product can be success or not. Price that we offer is following ethical issue. We are using penetration strategy to attract the customers. Difference types of satay meats are charge at difference prices. Customers can get special discount when they reach certain level of consumption. Low price but high quality of foods is provided. There is no price discrimination to end customer which is an illegal actions. Promotion Promotion efforts that we offered to local people of Auckland are include flyers, newspaper, free sample, cash vouchers, delivery services and weekly discount. If we can promote our products and outlet well, customers will automatically come to us. Flyers and newspaper are more economic ways to promote certain product. Due to we are relatively new in Auckland, we have to heavily promote our products and outlets to reach the sales. Free sample for testing are only available in the first three months of opening. As a conclusion, we are target to tourists and local people in Auckland. In short term, we wish to add on new types of satay such as satay celup and satay lok-lok. We will expand to other city in New Zealand when the market is mature and able to expand. Macro environment analysis PESTEL analysis Introduction PESTEL analysis is an external analysis of the macro-environment in which a business operates. The main objective is to understand the affect of those reasons on business or trade policy because external factors of a country are different within each others. Therefore, we should choose a suitable location to operate the business by viewing the analysis to ensure that the business has potential to enter the country. The country that we had chosen to analyse is in New Zealand which is Auckland. Our analysis is based on three main factors which are political and legal factor, economy factor and finally social and culture factor. Political and legal factor To run a business at other country, one of the important factors which affect trade policy is their legal rules, regulations and their government. Each of the worlds national government regulates trade and commerce with other countries and controls the access of outside enterprises to national resources. The operations and activities of the global enterprise, including the global marketers ability to address market opportunities and threats are affected by every countrys unique legal and regulatory system. The risk is lesser if the government is stable. This is because legal rules and regulations would not be change in short period. In Auckland, the risk of operating new business is high. This is because after every three year, the new government of New Zealand will apply new rules and regulations which benefit for an organization. So, although a business can going into the market in this year, but it does not meant that it can permanently set up at Auckland due to the new rules and regulations. Therefore, before our satay business is going in the market of Auckland, we need to analysis and do estimation on the rules and regulations of Auckland. This is to ensure our business can live longer at Auckland and can survive in Auckland market. Beside the risk of operate business, the labour force is very expensive in New Zealand. Labour force in New Zealand is highly appreciated, thus the labour are given high salary. The labour force in Auckland is also same situation with New Zealand. Due to the high labour force, we planned to assign some of the workers from Malaysia to operate the business in Auckland. This can save our operating expenses. However, we still need to hire local workers because of the local people more understanding the rules and regulations of their own country. Thus, if there are changes in rules and regulations in New Zealand, we can do some adjustment pander to the changes. To operate new business, every organization needs a vast amount of money. The lending rate in New Zealand is high, company has to paid more interest. This situation could be good for the government but it might reduce the profit of a company. The capital of our satay business needs to be high to prevent lending money from government of New Zealand. Exporting a business to New Zealand is already high cost activity, if our business still needs to bare the high lending interest, it will be very hard to earn profits. This is because the profits had been used to pay the high lending interest. Thus, our business needs to have a large amount of capital to export the business to Auckland. Business freedom in New Zealand is 99. 9 % and trade freedom is 84.6 %. It meant that New Zealand has better environment to do business and trading. Due to the freedom of government of New Zealand, our satay business can be exported to Auckland. There is less restriction on doing business in Auckland. The government allows the business to create their own market. Any business that the businessmen want to do, they can apply for the license. The license will always be approved by the government. Therefore, we can easily bring our satay business into Auckland. Economy Factor Inflation rate is less in New Zealand. If inflation rate is low, every commodity and service such as labour, rice, sugar and others products will available at low price where as the organization can produce more. Therefore, we can buy the local products with a low price and fully utilized the resources to increase the productivity. By the lower price of resources, we can launch our business successfully because we need not to worry about the high operating expenses. We can spend our money in other activities that need more investment such as advertising. In New Zealand, people prefer to spend more to help carry on the circulation of money all over the country by buy capital goods, luxuries products and necessary products. This meant that they support their local products. They like to buy their own country product to help the economic growth. In this situation, we decide to buy mutton and beef from New Zealand. We will let our consumers know that our satay is made by the mutton and beef come from their own country. Since they are supporting local products, they will tend to support our satay that produced by local mutton and beef. Moreover, the unemployment rate in New Zealand is low. The citizen will have their own work. Therefore, they have purchasing power that allowed them to buy the products they like. The consumers will consume from the shop because they have money to consume products that they prefer. Our satay is not very expensive compare to local food. If the consumers found that our satay is much better than their expectation, the will consume more. Once the food is cheaper and delicious than other, the consumers can be attracted easily. Social and Culture factor Every country has different culture to each other. New Zealand has majority of Christians religion. According to the 2006 census, Christianity is the predominant religion in New Zealand, which have 55.6% of the population, another 34.7% had no religion and around 4% affiliated with other religions. The Christians have no much restriction about the food that take. Not like Muslims, they have more restriction on food. Therefore, the Christians can choose the food they prefer to have. Besides, the consumption and imports of foods and beverage and electronic gadgets will increase during festival like Christmas in New Zealand. This is because the Christians are concern on their special festival. They prefer cook some special foods and invite their relatives and friends to have a gathering. Thus, our satay maybe can be a choice for them to serve their relatives and friends. Moreover, New Zealand is concern in education sector. 99% of populations are literate in New Zealand. Education sector contributed 6.2% to New Zealand GDP. New Zealand is famous on education sector. Many foreign students are study English and mostly foreigner study in university at New Zealand. One of the famous universities in New Zealand is University Of Auckland. The floating population in Auckland is high due to the famous university. This is an opportunity for our business to launch in Auckland. The population is high and we can target on the students. Students always dare to try new things and they always search for new things to try. Thus, we can attract the students by promoting our satay to them. Furthermore, life expectancy rate is more and mortality rate is low in New Zealand. This is because their lifestyle is free and less stress, they do not like to stay in stressful life. They prefer leisurely lifestyle. After work, they would not think about the work again. They will clear their mind and enjoy their rest time. Thus, they like to do some leisure activities such as go for a walk in the park. One of the famous parks in Auckland is Albert Park. The Auckland citizen will visit to the park during their leisure time. Therefore, we can target on this group of people. They maybe will like to have their meal after they tired and feel hungry because our satay shop is near the park. By giving some flyers to the people, they will acknowledge that there have a stall just set up and they maybe will try it. Conclusion As a conclusion, our business should do enough survey and analysis before going into the New Zealand market to ensure that our business can successfully launch at Auckland. Moreover, the analysis will help us to prevent loss because it does not make sense if we export a business that does not have potential market in the country. In such situation, we will not bring the business into the country. Thus, we will not jump into the loss stage in business because of launching a failure business in a not suitable country. Besides, we can also reduce the risk of operating new business in foreign country if we practise macro environment analysis. This is because we have enough knowledge about the environment factors of the country and we have to judge whether the country has potential for us to export the business. Furthermore, our satay business is discovering a new market in Auckland because there were few store that selling satay. Satay is considered as a new product because satay is a type of traditional food from Malaysia. If the local people have noticed that our satay is met their expectation on food, they will eat at our store. Global Market Segmentation Introduction Market segmentation is an effort to identify and categorize a group of customers and countries according to common characteristics such as gender, income and education level. Global Market Segmentation is defined as the process that identifies specific segments of potential customers with homogeneous attributes who exhibit similar responses to a marketing mix. There are five types of Global Marketing Segmentation which are demographic, psychographic, behavioural characteristics, benefit sought and ethnic. Our satay shop is using the demographic segmentation and psychographic segmentation. Demographic segmentation Demographic segmentation is based on characteristics such as income, population size, age distribution, gender, education, and occupation. We have chosen the income to segment the market. We have segmented the market by using income. There are three level of income segmentation which is high income level, middle income level and low income level. High income level is referred to the people that have income NZ$ 5000 and above each month. Middle income level is referred to the people that have income NZ$ 3500 to NZ$ 5000 each month. While income below NZ$ 3500 is considered as low income level. These situations are because of the living costs in New Zealand is very high. The activities that involve labour force will charge at a high price. The rental of house is also very high in New Zealand. Psychographic segmentation Psychographic segmentation is grouping people by their attitudes, values and lifestyles. By analyze the attitudes, values and lifestyles of the people, we can segment them into different groups. There are several groups of people that stay in Auckland which are students and citizen of Auckland. Students have a high floating population because New Zealand is famous and concern on its education sector. Therefore, there are many local and foreign students that study in Auckland. Citizen is the local people that born and live in Auckland. Different groups of people have different attitudes, values and lifestyle. We are segmenting them based on two aspects which are values and lifestyle. From values aspects, the students are daring to try new things. Thus, promoting is encouraged to the students. They can easily be attracted and dare to try for the things. Meanwhile the citizen is more traditional because they had been affected by the culture. They need to be given more information to motivate them to try the new things. Moreover, from lifestyle aspects, the students are tried to save their living costs. Therefore, they will seldom having meals at the shops. They will cook at home to save the money. Our satay is selling at a low price that afford by the students. Besides, the citizen of Auckland also preferred leisurely lifestyle. From our analysis, we found that the citizen of Auckland do not think about the work after the ended of working hours. So, they can have meals at our shop to reduce their annoyance for what to cook for the day. Conclusion There are different values for students and citizen of Auckland but both of them have similar lifestyle. Therefore, different promotion strategies have to use to attract these groups of people. By segmenting the market into smaller groups, we can determine what we can do to attract the consumers and gain the market share. Targeting Introduction Targeting is defined as the process of evaluating the segments and focusing marketing efforts on a country, region, or group of people that has significant potential to respond. Such targeting is reflected to the reality that a company should identify consumers to reach most effectively, efficiently, and profitably. We are target on middle income level people and mainly target in students. Middle Income Level People We are targeting on middle income people because middle income people will always find for the foods that are delicious but not looking at the price to judge whether the food is good or not. High income people always look for the food that is expensive. They will perceive price as the quality of the food. Thus, we are not aiming for high income people. Middle income people are our target. Middle income people will seldom perceive the price as the quality of the foods. Therefore, they will be attracted if the food is delicious and met their expectation. However, the price of satay is not very high compare to other local food in Auckland. Therefore, for the people that having a low income also can taste our satay. Students Students have a high floating population in Auckland because of the famous of education sector in New Zealand. Students are our target is because the values of students. The mind set of students are more open, they dare to try. Thus, if the promotion can attract their attention, they will find out whether the food is good or not. They can accept new taste more easily. Besides, to save the living costs in Auckland, many students have tried to cook by their own. However, sometimes they have no time for cook. Thus, our satay shop can help them solve the problems. The price of satay is not very expensive and they can have their meals in our shop. It is a low spending and also brings convenience to them. Conclusion By concentrate on target market, we can understand better what the market wants and needs. We can try to fulfil the needs and wants of the consumers to bring more satisfaction to them for maintaining our long term relationship that may affect our profits in long term. Justification of new business venture Why our company choose satay as our new venture to enter Auckland, New Zealand? There are few reasons that prove there are opportunities on our product. Everything starts with the customer. We pride ourselves in knowing whats going on in the minds of our consumers. We spend vast amounts of time each year researching the markets where we operate and our customers changing tastes and lifestyle habits. We know what our customers want now. Fusion of Asian recipes In restaurants and at home, New Zealanders are enthusiastic about the fusion of traditional Asian recipes with fresh New Zealand produce. Authentic ingredients for Asian cooking are available in most supermarkets and specialty food stores. This means that New Zealanders can accept well and quite interests on Asian cooking style. So, satay also can be accepted by New Zealanders, since satay is also one of the most popular foods toward Asian and it has a very high potential market value in food industry. It can be seen when the tourist having their vocation in Malaysia, they like to try local foods such as nasi lemak and laksa. No or less competitions Since satay is Malaysias local foods, it is only little or few competition for us. in New Zealand, thus our company biggest advantage is we are the pioneer in producing satay in New Zealand. So, our company will not face any competitor in same sector. Besides that, New Zealand is a very good place for growing things. At present, much of what we grow is on the basis of potential export receipts (cows, pines). So, our company will not facing any shortages in raw resources such as beef. Since New Zealanders like to eat beef, so our company will firstly decide to produce beef satay by fresh beef to introduce to domestic citizens. Low start-up cost Another reason that make we choose Auckland to start new venture is our company has advantage such as low start-up cost and low producing cost .Since satay is a quite simple food to produce, the material handling cost are low. It does not require investing in research and development. It just requires some labour skills and fixed machine. We have to paid fixed amount of salaries to employ the experience workers and buying the machine. Besides that, New Zealand is famous with the production of cow and sheep. From the date that we recovery ,we found out that the number of sheep and cow in New Zealand are more than nine times if compared with the population in New Zealand. We can easily get raw material from local supplier. It saves a lot of cost. We also no need to worry about shortage of raw material. Lifestyle Malaysian is looking for fast foods to counter caused by their busy lifestyles. The lifestyles of New Zealanders are slightly difference with Malaysian. They are very busy and serious during work. So, as a result they do not bring work into home. They know how to enjoy their life. Our company is decide to make satay as a part of fast food which can satisfied those who are always in busy lifestyle since it is easy to consume. However, nowadays, consumers are also looking for foods to counter poor health caused by busy lifestyles, insufficient exercise and fast food. As a consequence, people all over the world are recognizing that diet is important to their health. So our company will introduce low fat satay which can let consumer eat in a healthier way but still can taste a delicious satay. Our satay is low calories, low fat and less oil. Besides that, consumers want to know that their food is safe, and proof of claims is becoming a key requirement, especially in the health benefit ar ea. Certification and tracking of food production for safety reasons is increasing. There is a growing desire for safe food. Our company products are all have been clinically tested and proven that satay is safe to eat. As a conclusion, the above reasons make our company interested to start new venture in Auckland. It is really an interested facts that encourage we to do so. Product strategy Satay The product that we plan to launch out in Auckland, New Zealand is satay. Satay can be found throughout every state in Malaysia either in restaurant or beside street. Popular kinds of satay are usually pork satay, beef satay, and chicken satay. Difference cultures may have difference types of satay. For an example, Indonesias satay is different with Singapores satay. A variation of meat satay is the satay lok-lok from Penang and satay celup from Malacca. Raw meat pieces, tofu pieces, century eggs, quail eggs, fish cake pieces, offal or vegetable pieces are skewered on bamboo sticks. These are cooked by being dipped in boiling water or stock. The satay is eaten with a blackish sweet sauce with or without chili sauce. If the satay is eaten with satay sauce, it is called satay lok-lok. If the satay is cooked with boiling satay peanut sauce, it is called satay celup. This is available either from street vendors or at certain restaurants. We are selling traditional satay in Auckland. We do not selling satay lok-lok or satay celup. When the market share are increase and become more stable, we will try to add on other types of satay. There are total six types of satay meat that we will launch out in Auckland. The six types of meat satay are chicken, mutton, beef, deer, fish, and rabbit. As you can see, we do not sell pork satay. This is because one of our target markets is tourists. The tourists may be including other religion such as Muslim. In order to attract this type of tourists, we do not launch out pork satay. Different types of satay will be selling at different price. The satay that we sell is in the form of string. Before the satay are grilled or barbecued over a wood or charcoal fire, it must first marinate by turmeric and other seasoning. Turmeric will be used to marinate satay, which gives the dish its characteristic yellow colours. After marinated, satay is stringed to the midrib of the coconut leaf. After that, satay will be grilled or barbecued over a wood or charcoal. We are using traditional ways to grill the satay. The charcoal fire can make satay tasty. Lastly, satay is served with various spicy seasonings. We will serve our satay with a spicy peanut sauce dip, or peanut gravy, slivers of onions and cucumbers, bread and ketupat (rice cakes). Our sauce includes ground chilli, onion, tomato, shrimp, oil, and nuts inside. We also will make our secret recipe sauce to attract difference taste of customers. Customers can choose either they want spicy sauce or sweet sauce. Beef and mutton that our restaurant will use is all origin from New Zealand. This is because European prefers to eat beef and mutton that origin from their own country. Besides that they also more trusted to those which are come from their country since it has been approve by their Hygienic Agency that the meat is totally safe to be eat and free of harmful virus. Thus, European are also culture that support to their country so if our restaurant use material that origin from their own country it will encourage them to purchase more in our restaurant and also will ensure them come back over and over again. People nowadays are more concern about their health. They no longer prefer oily foods. If we did not customization our satay to meet local demand, then it will bring failure for us. Due to this, our satay is modifying to become less oil and less salts. We are also following the ethical issue. We will definitely provide clean and healthy satay. We will ensure that the supplier will provide us healthy meats and are ethically. Besides that, all of our workers are need to wearing gloves to ensure the cleanliness. Experienced cook and worker are employ in our outlet to make sure the flavour of satay will perform well. Herbal tea Our restaurant also provides traditional Chinese herbal tea such as chrysanthemum tea, Chinese watermelon tea, barley, siraitia prosvenorii (luo han guo) and herbal jelly . We provide Chinese herbal tea is because herbal tea can bring many health benefits for humans body. The health benefits of herbal tea are capable of keeping balance, control over cholesterol, clearing heat, neutralizing toxins, and protecting the liver. Since our satay are grilled or barbecued over a wood or charcoal fire, herbal tea can help our consumer clearing heat and neutralizing toxins after eating the satay. Teh tarik and others Furthermore, because our food is a traditional food in Malaysia, we also have provide traditional drinks in Malaysia such as teh tarik . Teh tarik is a common and favourite drink for Malaysians. Teh tarik is very easy to prepare because the ingredients are black tea and condensed milk. However, we also will provide sky juice and soft drinks for our consumers. This is because not all the consumers can accept the taste of Chinese herbal tea and local teh tarik. We need to provide some drinks which acceptable by the consumers. Distribution Channel We will distribute our satay by two ways, either by own outlet or online mode. Outlet We will open our first satay shop in Auckland. We will set up our own and specific outlet in New Zealand. We are using Malaysian styles of design. When customers walk in to our outlet, they will feel and experience the Malaysian style. Waiter and waitress are required to wear Malaysia customs. Therefore, when customers are visiting to our outlet, they can really impressed by our culture. One speciality of our outlet is customers can see the process of producing satay. Our restaurants seat can be found in personal seat, couple seats, four person seats, six person seats, and ten person seats. Customers can choose either to dine in or take away. Besides the residents, it also consists of the most potential customer for our shop. There are many students that study in this city no matter local students or foreign students. Students like to hanging around after school with their friends whether they go to shopping mall or having their meal together. Usually they prefer special meal that th ey seldom or never taste before. They will also take consideration into the price issue. Our satay is suitable food for them. Satay is a kind of food that origin from Malaysia. So, it is quite special and unique in Auckland. For sure students will like it since them always curious and excited to something that is relatively new for them and them willing to pay for a try. Besides that, Auckland is the retail and commercial centre of New Zealand. Workers that have monthly salary will have a higher purchasing power which also means that they also are our shop important potential customer. A higher purchasing power will encourage them to purchase more in our shop. Workers also like to find some place to relax after they finish their work in office. Our shop provides them a place to enjoy their delicious meal, have a good conservation with their friends, and a place to enjoy the culture of others. Another important potential customer is tourism. Auckland is the gateway to New Zealand for tourism and immigration. Every year there are more than 6digits of tourism that tour to Auckland and this provide our shop a chance to earn money from them. Our shop provides a perfect environment for tourism to rest and full their empty stomach. Our shop will have a good view of seaside in front of our shop which will present a comfortable environment for our customer while they enjoying their meal especially for tourism who purposely come to Auckland because of the beauty of landscape of Auckland. Drive-thru service We will open a drive-thru window to lets customers enjoy more convenience services. Due to the busy lifestyle, consumers are more prefer the fast services. They try to find out ways that bring convenience for them. Citizen of Auckland prefers drive their own vehicle to travel. As we know that, 95% of Auckland citizen are travelling by their own vehicles. Therefore, the parking lots maybe is insufficient for the number of vehicles. Thus, we should have drive-thru service to provide convenience for consumers who cannot find the parking lots. Besides that, drive-thru service also convenience for office workers. This is because during lunch time hour, they are prefer meal which is fast and easy to consume. For them, drive thru service will become their first choice service because they can get their meal at the time and straight away can drive their vehicle leave the restaurant. Furthermore, for consumer who ordering food from our officer website, they also can get their food from drive thru service in order to save their time for searching to the parking lot. Sometimes there are not enough seats for consumers during peak season such as Christmas and New Year celebration. For consumers who want to eat our satay but do not have patient to waiting for our restaurant seats, they may just purchase satay by using our drive thru service and enjoy satay at their home with their friends and family. Online mode For online mode, customers can visit to our restaurants officer website to make their orders. Menu will be display in our officer website. Picture of meals and drinks will be display in the menu so that customer can easily know what foods are available. These make them easy to make order too. Quality and time can be selected inside the order blanket. Besides that, customers can also select type of meat that they want for their satay. Type of sauces will be serving based on the customers want and needs. Customers can also order drinks previously at our officer website if they not willing to waste time

Odyssey :: essays research papers

1. Does the Odysseus of these books seem different in character from the Odysseus of Books V – XII? If so, why? In the books 5 to 12 Odysseus’ character does not really undergo any transitions from one facet to another. Odysseus still carries the same attributes and traits right through to the end of the story. It is, however, evident in book 22, when Odysseus takes his revenge upon the suitors, that we see a totally different side to Odysseus’ character. Both these two points will be addressed in this answer. At the beginning of the Epic, Odysseus is presented as a very brave and heroic man who often thinks about his home, wife and son. He is a character that loves story telling, which also includes lying with the greatest of ease. Odysseus â€Å"the man of many resources† never changes in his ways throughout the rest of the Epic, as he remains constant to all his former attributes. In this way it is obvious that Odysseus is a very stable hero who acts and thinks in the same manner always, much like any human. However, there is a twist to this debate, as in Book 22 when he fights the suitors and prevails we do see a very different side to the character of Odysseus. In this book, Homer presents Odysseus to us as a very ruthless and un-forgiving character one who has everything set on destroying all he can. Odysseus could basically be described as heartless. We see this in particular when Odysseus â€Å"stuck Leodes full in the neck.† Leodes had submitted to Odysseus yet he was blessed with no hope of recognition as Odysseus had already decided upon the suitor’s fate. This is quite a change in the way that Odysseus is portrayed in all the other

Identifying DNA Abnormalities Through Genetic Testing Essay -- presymp

Genetic testing involves examining an individual’s DNA and identifying abnormalities within the chemical makeup of specific structures. It, essentially, maps the person’s genome and can be interpreted to predict future issues. By analyzing the chromosome, genes, and even certain proteins, physicians and researchers can find changes that lead to inheritable disorders. These changes can lead to possible diagnosis or cure for the disorder in question. In most cases, genetic testing is used to determine the probability that an individual will develop a certain disorder. It is not used to specifically diagnose a disorder, as there are no techniques that are 100% accurate. Genetic testing techniques do give good evidence to confirm a physician’s findings, but it is not the first act a physician takes to diagnose a disorder. It can narrow a search or rule out a specific disorder very confidently, but making a diagnosis based solely on genetic testing is not an action th at a qualified medical professional would consider. There are many types of genetic tests that are administered to the adult population. The more commonly used genetic tests are paternity tests, genealogical tests, and forensic testing. They are quite self-explanatory; paternity tests are to determine relatedness of 2 subjects, genealogical tests are used to formulate a heritage or ancestry, and forensic testing is used to identify or rule out a person that has been charged with a crime. Other genetic tests include presymptomatic testing, used to determine the risk someone has to developing a genetic disorder, diagnostic screening, used to rule out or identify a suspected condition, and carrier screening, used to determine if an individual carries one copy of a gene mutati... ...sts? Genetics Home Reference. Retrieved April 24, 2014, from http://ghr.nlm.nih.gov/handbook/testing/uses 2. NOVA. (2012). Cracking Your Genetic Code USA: Public Broadcasting Service. 3. Heart, Lung, and Blood Institute. (2012, September 28). What Are the Signs and Symptoms of Sickle Cell Anemia? NHLBI, NIH. Retrieved April 30, 2014, from https://www.nhlbi.nih.gov/health/health-topics/topics/sca/signs.html 4. Hamosh, A. (1999, June 13). OMIM Entry - # 603903 - SICKLE CELL ANEMIA. OMIM Entry - # 603903 - SICKLE CELL ANEMIA. Retrieved April 26, 2014, from http://www.omim.org/entry/603903?search=sickle%20cell%20anemia&highlight=cell%20anemia%20anaemia%20sickle 5. National Library of Medicine. (2014, April 28). What are the risks and limitations of genetic testing? Genetics Home Reference. Retrieved April 24, 2014, http://ghr.nlm.nih.gov/handbook/testing/riskslimitations

Fahrenheit 451 Summary Essay

Fahrenheit 451 by Ray Bradbury Matthew Hart Nov. 12, 12 Fahrenheit 451 doesn’t provide a single, clear explanation of why books are banned in the future. Instead, it suggests that many different factors could combine to create this result. These factors can be broken into two groups: factors that lead to a general lack of interest in reading and factors that make people actively hostile toward books. The novel doesn’t clearly distinguish these two developments. Apparently, they simply support one another.The first group of factors includes the popularity of competing forms of entertainment such as television and radio. More broadly, Bradbury thinks that the presence of fast cars, loud music, and advertisements creates a lifestyle with too much stimulation in which no one has the time to concentrate. Also, the huge mass of published material is too overwhelming to think about, leading to a society that reads condensed books rather than the real thing. Guy Montag is a fir eman in charge of burning books in a grim, futuristic United States.The book opens with a brief description of the pleasure he experiences while on the job one evening. He wears a helmet emblazoned with the numeral 451, the temperature at which paper burn, a black uniform with a salamander on the arm, and a phoenix disc on his chest. On his way home from the fire station, he feels a sense of nervous anticipation. After suspecting a lingering nearby presence, he meets his new neighbor, an inquisitive and unusual seventeen-year-old named Clarisse McClellan. She immediately recognizes him as a fireman and seems fascinated by him and his uniform.She explains that she is crazy and proceeds to suggest that the original duty of firemen was to extinguish fires rather than to light them. She asks him about his job and tells him that she comes from a strange family that does such peculiar things as talk to each other and walk places. Clarisse’s strangeness makes Guy nervous, and he lau ghs repeatedly and involuntarily. She reminds him in different ways of candlelight, a clock, and a mirror. He cannot help feeling somehow attracted to her. She fascinates him with her outrageous questions, unorthodox lifestyle, perceptive observations, and incredible power of identification.She asks him if he is happy and then disappears into her house. Pondering the absurd question, he enters his house and thinks about this stranger and her comprehension of his innermost trembling thought. Montag and Mildred spend the afternoon reading. The Mechanical Hound comes and sniffs at the door. Montag speculates about what it was that made Clarisse so unique. Mildred refuses to talk about someone who is dead and complains that she prefers the people and the pretty colors on her TV walls to books.Montag feels that books must somehow be able to help him out of his ignorance, but he does not understand what he is reading and decides that he must find a teacher. He thinks back to an afternoon a year before when he met an old English professor named Faber in the park. It was apparent that Faber had been reading a book of poetry before Montag arrived. The professor had tried to hide the book and run away, but after Montag reassured him that he was safe, they talked, and Faber gave him his address and phone number. Now Montag calls the professor.He asks him how many copies of the Bible, Shakespeare, or Plato are left in the country. Faber, who thinks Montag is trying to trap him, says none are left and hangs up the phone. Montag goes back to his pile of books and realizes that he took from the old woman what may be the last copy of the Bible in existence. He considers turning in a substitute to Beatty (who knows he has at least one book), but he realizes that if Beatty knows which book he took, the chief will guess that he has a whole library if he gives him a different book. He decides to have a duplicate made before that night.Mildred tells him that some of her friends ar e coming over to watch TV with her. Montag, still trying to connect with her, asks her rhetorically if the â€Å"family† on TV loves her. She dismisses his question. He takes the subway to Faber’s, and on the way tries to memorize verses from the Bible. A jingle for Denham’s Dentifrice toothpaste distracts him, and finally he gets up in front of all the passengers and screams at the radio to shut up, waving his book around. The astonished passengers start to call a guard, but Montag gets off at the next stop.Montag goes to Faber and shows him the book, which alleviates Faber’s fear of him, and he asks the old man to teach him to understand what he reads. Faber says that Montag does not know the real reason for his unhappiness and is only guessing that it has something to do with books, since they are the only things he knows for sure are gone. Faber insists that it’s not the books themselves that Montag is looking for, but the meaning they contain. The same meaning could be included in existing media like television and radio, but people no longer demand it.Faber compares their superficial society to flowers trying to live on flowers instead of on good, substantive dirt; people are unwilling to accept the basic realities and unpleasant aspects of life. Faber says that people need quality information, the leisure to digest it, and the freedom to act on what they learn. He defines quality information as a textured and detailed knowledge of life, knowledge of the â€Å"pores† on the face of humanity. Faber agrees with Mildred that television seems more â€Å"real† than books, but he dislikes it because it is too invasive and controlling.Books at least allow the reader to put them down, giving one time to think and reason about the information they contain. Montag suggests planting books in the homes of firemen to discredit the profession and see the firehouses burn. Faber doesn’t think that this action would get to the heart of the problem, however, lamenting that the firemen aren’t really necessary to suppress books because the public stopped reading them of its own accord even before they were burned. Faber says they just need to be patient, since the coming war will eventually mean the death of the TV families.Montag concludes that they could use that as a chance to bring books back. Montag bullies Faber out of his cowardice by tearing pages out of the precious Bible one by one, and Faber finally agrees to help, revealing that he knows someone with a printing press who used to print his college newspaper. Montag asks for help with Beatty that night, and Faber gives him a two-way radio he has created that will fit in Montag’s ear; that way the professor can hear what Beatty has to say and also prompt Montag. Montag decides to risk giving Beatty a substitute book, and Faber agrees to see his printer friend.Montag gazes at Clarisse’s empty house, and Beatty, guessi ng that he has fallen under her influence, berates him for it. Mildred rushes out of the house with a suitcase and is driven away in a taxi, and Montag realizes she must have called in the alarm. Beatty orders Montag to burn the house by himself with his flamethrower and warns that the Hound is on the watch for him if he tries to escape. Montag burns everything, and when he is finished, Beatty places him under arrest. Beatty sees that Montag is listening to something and strikes him on the head.The radio falls out of Montag’s ear, and Beatty picks it up, saying that he will have it traced to find the person on the other end. After Beatty eggs him on with more literary quotations, his last a quote from Julius Caesar, Montag turns his flamethrower on Beatty and burns him to a crisp. The other firemen do not move, and he knocks them out. The Mechanical Hound appears and injects Montag’s leg with anesthetic before he manages to destroy it with his flamethrower. Montag stum bles away on his numb leg. He goes to where he hid the books in his backyard and finds four that Mildred missed.He hears sirens approaching and tries to continue down the alley, but he falls and begins to sob. He forces himself to rise and runs until the numbness leaves his leg. Montag puts a regular Seashell radio in his ear and hears a police alert warning people to be on the lookout for him, that he is alone and on foot. He finds a gas station and washes the soot off his face so he will look less suspicious. He hears on the radio that war has been declared. He starts to cross a wide street and is nearly hit by a car speeding toward him.At first, Montag thinks it is the police coming to get him, but he later realizes the car’s passengers are children who would have killed him for no reason at all, and he wonders angrily whether they were the motorists who killed Clarisse. He creeps into one of his coworkers’ houses and hides the books, then calls in an alarm from a p hone booth. He goes to Faber’s house, tells him what has happened, and gives the professor some money. Faber instructs him to follow the old railroad tracks out of town to look for camps of homeless intellectuals and tells Montag to meet him in St.Louis sometime in the future, where he is going to meet a retired printer. Faber turns on the TV news, and they hear that a new Mechanical Hound, followed by a helicopter camera crew, has been sent out after Montag. Montag takes a suitcase full of Faber’s old clothes, tells the professor how to purge his house of Montag’s scent so the Hound will not be led there, and runs off into the night. Faber plans to take a bus out of the city to visit his printer friend as soon as possible. Captain Beatty comes by to check on Montag, saying that he guessed Montag would be calling in sick that day.He tells Montag that every fireman runs into the â€Å"problem† he has been experiencing sooner or later, and he relates to him the history of their profession. Beatty’s monologue borders on the hysterical, and his tendency to jump from one thing to another without explaining the connection makes his history very hard to follow. Part of the story is that photography, film, and television made it possible to present information in a quickly digestible, visual form, which made the slower, more reflective practice of reading books less popular.Another strand of his argument is that the spread of literacy, and the gigantic increase in the amount of published materials, created pressure for books to be more like one another and easier to read. Montag withdraws money from his account to give to Faber and listens to reports over the radio that the country is mobilizing for war. Faber reads to him from the Book of Job over the two-way radio in his ear. He goes home, and two of Mildred’s friends, Mrs. Phelps and Mrs. Bowles, arrive and promptly disappear into the TV parlor. Montag turns off the TV wall s and tries to engage the three women in conversation.They reluctantly oblige him, but he becomes angry when they describe how they voted in the last presidential election, based solely on the physical appearance and other superficial qualities of the candidates. After witnessing the anonymous scapegoat’s death on the television, Granger turns to Montag and ironically remarks, â€Å"Welcome back to life. † He introduces Montag to the other men, who are all former professors and intellectuals. He tells Montag that they have perfected a method of recalling word-for-word anything that they have read once. Each one of them has a different classic books stored in his memory.