Archdiocese of Ny Case Report

MEMO TO:Fr. Like Sweeny FROM:Juan Avendano and Albert Hicks SUBJECT:Communications Strategy for recruitment of Priests picture:12-April-2012 ------------------------------------------------- Original Advertising Campaign The original advertise discharge was conducted in 1973 and 1974. It targeted to improve the image of priesthood due to the necessitate of understanding and ripe social challenges to priesthood. The primitive targets were young Catholic men, of high schooldays or college age. The secondary targets were parents, who can define the vocational decision. However, a view later revealed that teachers and priests were more powerful than parents, but parents resented vocational intervention. The marrow of the original advertising campaign consisted of printed prototypes of the lives of five priests. The content emphasized the theme of doing for love, not money and different operate roles that priests play in communities. The print media was distributed finished insertions in day by day local newspapers and near magazines and distribution through parishes. The goals of this campaign were to do 80% of the commonwealth at a frequency of at least 5 impressions. The original advertising campaign was deemed a success.

It was evaluated in harm of: 1) the number of recalls, and 2) the changes in attitudes towards priesthood. The highest recalls were in mothers. The close to significant transfer attitudes towards priesthood occurred in the religious culture segment. However, this survey is subject to woof bias. Participants in the Wave telephon e interviews (I and II) consisted of wide a! wake parishioners. entirely 884 self-participated, accounting for < 0.05% of Catholics and < 0.02% of the total population in NYC per the 1970 U.S. Census. Furthermore, the last(a) recall order and lowest ability to communicate the principal(prenominal) points of the campaign were in the primary prospects. New Communications Strategy This memoranda proposes to extend and modify...If you want to get a full essay, collection it on our website: OrderCustomPaper.com

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