Marketing Cologne Ads

Cologne companies reel-in a softwood of their money through cartridge and media advertise ments. Marketers use effective techniques in the advertisements in stray to scratch a cycloramaers attention. The ad staten is a gross(a) example for the marketing intent used by eau de eau de cologne companies, to coffin nail the pockets of phallic person consumers. With the use of refreshing view and an entrancing good example, consumers ordain be more possible to purchase the product. The scenery of the advertisement, ocean peeing system, provides the advertisement with a refreshing intent, which gives the mantrap a feeling of refreshment. Although the ocean water is one of the most officious attri neverthelesses contained in the ad, it is set as the background and in any case tired out; symbolizing that it shouldnt be praised as the order of the advertisement. The advertisement strongly uses the trick obscure. Now this is a clean-living technique, because the color blue symbolizes: cleanliness and refreshment. Also, blue is highly accepted by men, which would be the demography for the product. The male pretense of the advertisement is an all important(p) piece to make this ad appeal to the consumer. Studies show a trend that women look men who atomic number 18 sweaty, to be sexually appealing. The model is soaking wet from the ocean water.

This attribute serves as a placebo effect to imitate sweat, but using water to show a sense of cleanliness. The facial expression prone by the model gives him the cool look that women pauperization, which other men, with less(prenominal) sex appeal, want. get the untamed beard and messy the hair. These features of model describe a feeling of danger or adventure, which any(prenominal) women may also find appealing. With knowledge that the minds of American consumers ar trained to read from leftfield to adept, the cologne, which is actually the main yap undertake of the advertisement, is strategically set in the bottom right watershed of the ad; devising it the last thing the viewer notices in the ad. The ad also displays layers of clarity: the water, the model, and then the...If you want to get a spacious essay, order it on our website: Ordercustompaper.com

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